Brand Story

UrbanMining(E-Waste) is a recycling concept proposed by Professor Nannjyou Michio in 1988, the Professor of Japan TOHOKU University Mining and Smelting Research Institute. Waste industrial products accumulated in the urban city are regarded as resources and named "urban mines". It is a sustainable development concept that humans actively try to extract valuable metallic resources from waste electronic products. As a specific example of an urban mine, there are various parts in the printed circuit board(called "urban ore" for urban mine) of electronic devices such as mobile phones, and each part contains rare and valuable metallic resources such as rare metals and rare earths.

Since the beginning of the 21st century, The reform and development policies of the Chinese Government have promoted rapid economic development. Printed Circuit boards, IC lead frames and precision electronic connectors used in 3C equipment were booming industry and generated much waste electronics and copper scrap. At the beginning of our company headquarters establishment in 2007 in Hong Kong, we started to recycle printed circuit boards and copper alloy scrap from stamping manufacturers in Hong Kong and South China. We founded a materials recycling enterprise, which gradually grew into the advanced materials technology and closed-loop recycling company UrbanMines is today. The company name and brand name UrbanMines not only referred to its historical roots in materials recycling but also symbolized its growing trend of advanced materials and resource recycling.

"Unlimited Consumption, Limited Resources; Using Subtraction to Calculate Resources, Using Division to Calculate Consumption". Rising to the challenges posed by key megatrend such as resource scarcity and the need for renewable energy, UrbanMines defined its growth strategy as “Vision Future”, combining an ambitious technology and business plan with a fully integrated sustainable development approach. The strategic plan will focus on dedicated growth initiatives in high-purity rare metal materials, high-quality rare-earth compounds, and closed-loop recycling. The strategy can only come true through innovative technologies of new generations of materials for High-Tech industry applications and undiscovered applications, by chemical metallurgy know-how of resources recycling.

Shortly, UrbanMines aims to become a clear leader in high-performance materials and closed-loop recycling, to exploit its advantage and leadership in sustainability to a more competitive edge.